While the United States initiated the satellite radio evolution, Canada is now hot on their trails. The Canadian Radio-television Telecommunications Commission (CRTC) began hearings in 2004 for applicants ready to develop Canada’s first satellite radio broadcasting. The Canadian satellite radio industry received quite a lot of interest and in the end three main applications were filed: XM in partnership with Canadian Satellite Radio and Sirius filed an application with Standard Broadcasting and the CBC. The belongs to CHUM Limited and Astral Media and to many came as a surprise. That was mostly because Limited and Astral Media came up with a different solution that that proposed by Sirius and XM Radio. for a subscription radio service that is to be delivered through the already existing terrestrial DAB transmitters. In the transmitters would be the ones receiving the satellite transmission, from where they would continue the broadcast to consumer owned receivers. While the CHUM Limited and Astral Media proposal offers an entirely Canadian approach, the first two bring in a blend of US based technology and Canadian broadcasting channels. XM Radio and Sirius had a slight advantage the fact that the coverage area of their satellites already existed in parts of Canada, so a small was already using their services.
Three satellite radio services for Canada
The Canadian Radio-television and Telecommunications Commission (CRTC) approved all applications in June 2005, but with a series of conditions imposed to the three solicitants. Here they are required by the CRTC:
• A minimum of 8 channels must be produced in Canada and for each Canadian channel 9 foreign channels can be broadcast.
• At least 85% of the content on the Canadian-produced channels (whether musical
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