The sales of the new iPod video are surprisingly good, taking into account the fact that no research has for the customer market and their needs or requirements.
A possible disadvantage for the sales may be the fact negative advertising has been made. This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very who travel a lot.
Some researches show that instead of the iPod video success and publicity the Amazon online the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano. These high sales may be due to the high storage video features and reasonable prices. From this point of view, a selection of users may be made, as edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user appeared taking into account the high sales for the new video iPod.
Another aspect of the great sales concerns the fact the new video is not a competitor for the TV industry, but more a complementary device. Although the rating of some TV shows or films may lower, the iPod video may also contribute to the fame extend of some shows or films. The sales may be also triggered by the trendy urban lifestyle and capacity of influencing the preferences and needs of the others. The fact that the episodes of the TV series such is the case of “Lost” or “Desperate Housewives” may have contributed to the great success and great sales of the new the iPod.
Other sales were going up as they developed from the new edition of the iPod and this the case of the iTunes Music Store. In this type of store you may buy episodes of the
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