As we can see, satellite radio is no longer a field reserved for a very small group – anyone enough interest and financial power can participate in the digital radio revolution. Playboy Satellite Radio is one of and most dynamic radio channels you can access on satellite broadcasting. Since it was launched in March of Playboy Satellite Radio has been a huge success. Today, as Christie Hefner recently announced on the air, Playboy Radio boasts a number of over one million subscribers on the Sirius network. One of the most impressive this is that the Playboy Satellite Radio channel does not come as default to Sirius subscribers and they have to select it. This is why a one million opt-in number is something amazing, especially since the regular are much smaller than this for other types of broadcasting. In order to choose the Playboy Satellite Radio users have to call Sirius or opt in for it on the Sirius website.
What does the success of Satellite Radio say
Well, let’s look at it this way – if Playboy, a brand name associated by 99% the public with something visual, can now convince over a million people to tune into their programs, it seems that they have discovered a very interesting niche there. The Playboy empire was built on the visual presentations they make and converting this “almost entirely visual” brand into something that attracts radio users is amazing. Of course, the brand elements are still present in the radio broadcasting, but ensuring that their traditional symbols stay unaltered is a much more difficult task. Many analysts believe that the initial success of Playboy Satellite Radio is more a fad something that will last for years to come.
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