The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.
The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and of these was just limited to the slogan of the product and of the Apple brand (Think clear).
In the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign big hit, due to the fact that it was based on famous pop, rock and hip hop songs, to artists such as Eminem or Pink.
Later that year, in October 2003, iPod released a new series of
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