subscription of around $12 per month, you can receive dozens of excellent news, sports and music radio channels. best thing is that they are commercial free. In many ways, satellite radio became popular following the idea of DirecTV’s success – the difference was made through superior broadcast quality, excellent geographical coverage and content. This is fact the main issue satellite radio broadcasters and terrestrial radio stations are looking at – high quality content actually the most flexible field where subscribers or listeners can be won or lost. In order to get content, many satellite radio offers were made to popular media topics. MLB broadcasts, for example, might be broadcast exclusively on satellite radio stations. Although this is still an assumption, chances are that more and more popular US topics be exclusively available on different satellite radio programs, whether they are from Sirius, XM Radio or from some that will join the market.
It all comes down to what the consumer wants
And it’s true – it does come to that. Some laughed at the idea of paying for radio – for as long as we have programs were free. However, the satellite radio industry only followed in the footsteps of cable TV – although Americans can receive free programs with UHF and VHF antennas, over 80% are willing to pay monthly subscription $9.95/month for XM and $12.95/month for Sirius, accessibility to satellite radio broadcasts is high and anyone can afford to subscribe. And the truth is that satellite radios have proved, once again, that sometimes a consumer is ready pay for something they used to get for free as long as the commercials are eliminated. In many cases, out of an hour of radio broadcasting, around 12-15 minutes are commercials – people don’t want such interruptions in their
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